Project Title:
CRA Relief
Client Overview:
Hashmi Surma is a heritage Unani product known for its natural eye care solutions. The brand sells surma (kohl) and herbal eye drops in Pakistan and globally.
Challenges:
- Outdated website with no keyword-optimized content
- Very low organic visibility despite high brand recognition
- No structured product pages or category targeting
Weak domain authority and zero backlink strategy
Not ranking for high-volume transactional keywords like “ispaghol price in pakistan,” “best surma in Pakistan”
Solutions:
We applied a targeted SEO plan focused on both branding and eCommerce performance:
Keyword Research: Focused on traditional, commercial, and branded keywords
Examples: “Hashmi Surma price,” “original surma for eyes,” “black surma online Pakistan”
On-Page SEO: Optimized product pages, descriptions, titles, and metadata
Content Marketing: Created blogs around benefits of surma, usage, and history of Unani medicine
Technical SEO: Structured data (Product & Organization), speed optimization, mobile-friendliness
Backlink Building: Guest posts, herbal directories, product review platforms
Local SEO: Optimized Google Business Profile and regional keywords
Results: ( After 12 months )
- Organic Traffic: Increased by 200%
- Keyword Ranking: Ranked Top 5 for over 25 relevant keywords
- Domain Authority: Improved from 9 → 21
- eCommerce Conversions: Notable boost in online orders for branded products
- Brand Visibility: Dominating first-page results for branded + product terms
